Creating a New «Sensation» for a Brand

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·      Is there something about your brand that leaves a sensory impression in people’s minds? ·      Do people remember a certain sensory aspect of your brand or brand experience that helps them recall the brand and remember it fondly? Sensory…

Chasing Galeries Lafayette Katara Plaza perfume sillage

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Les Galeries Lafayette Katara Plaza, Doha have relied, together with Scent Company, on the persuasive power of smells, exploiting scent marketing as a new means of non-verbal communication. Scent Company as a real “smell (film) director” has set up an…

How to stand out from the crowd? Designing more “Sensorial” Hotel Experiences

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Only recently, in the new millennium, companies are actively looking at the “sensory aspects” of their products and services. The more firms create, accentuate, or highlight the “sensuality” of their products and experiences, the more these products and experiences are…

If you had to describe Japan with a smell, what would it be? both “ No odor” and “ Incense”

18 febrero 2019 International Network
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Today we want to present our branch in Japan - Scent Company Japan managed by Ms. Miwa Yamakawa in Tokyo. Ms. Miwa contacted us two years ago, intrigued by our reality and our projects and with the right passion necessary to venture into the sector of…

If you had to describe Sweden with a Scent, what would it be? Fresh Air

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Today we want to present an important partnership that has given us a lot of satisfaction. It is the collaboration with Robert Bromér, owner of the Swedish company Doft I Sverige AB, exclusive distributor of Scent Company for the Swedish…

Are you looking for an extraordinary event? Do you know what the sensory dinners are?

30 enero 2019 Sileno Cheloni
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ARTISTIC PERFUMERY. WHY SENSORY DINNERS? The perfumery that is called artistic or niche is the one that comes out of the commercial schemes to offer exclusive creations as emotions enclosed in a jus made like tailored suits. The perfumery of author in Italy has assumed an increasingly relevant dimension…

Why to Brand yourself with a SCENT?

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The use of perfum takes us back in time and it has always been used differently and for different purposes throughout the centuries. For example, the perfume for the Egyptians, was as impalpable as the spirit and was consumed especially…