Blog

Miss Sixty is investing in its Brand Identity with an olfactory branding project

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The trendy women’s fashion and jeans brand founded by Vichy Hassan in 1991 and acquired by the giant Chinese Trendy International Group, has started in 2017 a series of initiatives for its comeback. Step one of the operation was a…

Emirates Flight Training Academy: scenting the most luxurious suite in the sky

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Nowadays, scent marketing is a consolidated tool in the transport & travel industries. Scent Company is working with Airports and the Cruises lines. Scent Diffusion is used to mainly create a less stressing environment for travellers who are waiting in…

The Olfactory Journey of SKP Beijing and Xi’an

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In March 2017, our Scent Company’s Marketing & Communication team flew to Paris together with Master Perfumer Sileno Cheloni. They went to meet the General Manager and the creative team of SKP, Asia’s largest premier luxury department stores, China’s stateowned.…

The new Scent Identity of Philippe Model Paris

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In March 2018, we met the brand Philippe Model Paris @philippemodelparis for the first time. We contacted them and as soon as they saw our presentation, they were astonished and surprised to know the olfactory branding tool as the new frontier…

Scenting the Event Versilia Yachting Rendez-vous 2018

10 maggio 2018 Events, Scented Customers
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PRESENTATION OF THE EVENT Versilia Yachting Rendez-vous is an international exhibition in Viareggio dedicated to luxury boats. This important initiative was organized by Nautica Italiana and Fiera Milano, in collaboration with the Technological District for the Nautical and the Portualità Toscana…

What is a Perfume? It is (good) Music

30 aprile 2018 Fragrances, Smell
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The link between music and perfume is intimate. Perfumes are olfactory melodies that, like music, reach the deepest part of our soul to make sublime emotions flourish. A perfume concert, together with a musical show, is the maximum expression of…

How to differentiate a SPA emotionally and memorably with scent?

24 aprile 2018 Scented Customers, SPAs
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Scent Company was commissioned by one of the most prestigious hotels in Milan, the Four Seasons Hotel to manage the olfactory branding project for the hotel and its internal SPA. For those who love luxury hotels, the Four Seasons Hotel…