Scent Company has been recently involved in the olfactory branding project for the luxury Italian Shoes Brand Moreschi.
Since 1948, Moreschi has been producing the finest in men’s luxury shoes, apparel and accessories. From celebrities to dignitaries and world leaders – Moreschi is worn by the world’s elite. The company is proud of its elitist image, the roots of which lie in the strict adherence to tradition. Expensive materials, fine lines and comfortable shoes allow the brand to be considered as one of the best in the shoes industry.
It is among the sixteen companies that have built the history of shoes in Italy, among the four of excellence. A global brand, with roots in Vigevano, where it now has about 400 employees. The company focuses on craftsmanship at the highest level and all products are proudly made in Italy. More than 300,000 shoes are produced each year, 80% exported abroad, mostly in USA, Japan, Russia, China and UAE.
The space of the Moreschi’s store in Milan is dominated by materials such as marble and leather for floors and rosewood with glossy finish for furnishings, which exalt the precious accessories and clothing items inside the boutique. The Signature Scent we have designed for the store perfectly embodies the brand’s identity and the interior design and harmonises the visual and tactile environment with olfactory multi-sensory stimulations to truly bring the Moreschi ‘s experience to life.
Our sense of smell should have the same importance as other store layouts when we approach luxury retail store interior design. A scent is part of a Brand and is able to influence the mood we want to create inside a branded retail environment; and to complements the mood that we have worked to create through visual and tactile design, visual communication and music.
HOW we found INSPIRATION FOR THE SIGNATURE SCENT OF moreschi brand?
A warm and comforting embrace of aromatic notes accompanies us to the heart of Moreschi signature scent, that beats the time with the reassuring solidity of Sandalwood, Cedar and Pine.
This is a warm, seductive and persistent fragrance with only prestigious base notes of Vanilla of Madagascar, Myrrh of Ethiopia and Tobacco flowers.
We trace a connection between the fragrance and the appetite for the rich and long story of Moreschi’brand, craftsmanship and tradition of working with leather.
To represent the historicity of such an important brand like Moreschi, we wanted to use materials (like Sandalwood, Myrrh and Patchouli) that have been used since ancient times, in every culture across the planet. Their intense intrinsic beauty has sustained their preciousness through the ages. And smelling them is to smell all the stories ever told about how they were discovered, why they were valued, where they came from, and what they were used for.
Scent Company is a fast-moving Italian Company specialized in the creation of olfactory architectures. Scent Company currently collaborates with some of the World’s most prestigious brands, such as Moreschi.
Scent Company creates a synthesis of art and craft, Italian tradition and innovation in order to meet the increasingly sophisticated customers’ needs, who recognise innovation and quality, and are always on the lookout for originality.
Scent Company’s Unique and personalized scents have the power of transporting us through place and time, thus creating the right olfactory environment.